LAZY DAISY

Lazy Daisy is a trendy flower shop offering the most beautiful bouquets and flowers for any special occasion. From classic arrangements to contemporary designs, this flower shop offers a diverse selection to suit every taste and preference. They take pride in sourcing the freshest blooms from local growers, ensuring that each arrangement embodies the beauty of nature at its peak.

THE CHALLENGE

Lazy Daisy flower shop was looking to revamp their branding in preparation for their the opening of their first ever storefront location. They wanted to make sure it was feminine, and as bright as their bouquets.

THE SOLUTION

I chose to use classic colors of spring in shades of yellows and oranges to make sure it felt bright and warm. I used a feminine font which lent inspiration for the main logo word mark and sub mark. I gave the branding “groovy” vibes to fit the peace-and-love mission of the company.

PROJECT SCOPE

Brand Strategy: goals, personality, values
Unique Selling Proposition
Position in the market/Competitive research
Determine target audience & client persona
Visual identity (logo and submarks, color palette, typography suite, and style guide)
Product and packaging design
Store design