LA MOM
LA Mom is a fun and funky new adult beverage brand that offers unique and exciting cocktails in a can. These unique new drinks are different than hard seltzers, offering craft cocktails with real hard liquor in convenient, colorful cans. These drinks are beach ready!
THE CHALLENGE
LA Mom was aiming to have their branding feel just as fun as going to the beach with friends. They wanted summery, bright colors for all of their packaging so they could stand out on the shelves. They were interested in creating a recognizable brand with visuals that could work on more than just drinks, and they are looking into expanding into other merchandise.
THE SOLUTION
We chose to create a super bright, sorbet-inspired color palette with fruity imagery. To incorporate the LA vibes, we added some waves, which helped create some extra visual interest. The goal with this branding was to create something that would stand out amongst other canned drinks and hard seltzers.
PROJECT SCOPE
Brand Strategy: goals, personality, values
Unique Selling Proposition
Position in the market/Competitive research
Determine target audience & client persona
Visual identity (logo and submarks, color palette, typography suite, and style guide)
Product and packaging design
UNIQUE SELLING PROPOSITION
LA Mom is an adult beverage brand that uses real hard liquor in their craft cocktails that are designed to be fun and portable.
BRAND VALUES
Fun
Friendship
Connection
Play
BRAND PERSONALITY
Experimental
Breezy
Spontaneous
Social
FONTS AND COLORS
